{"product_id":"9781642011838","title":"No B.S. Marketing to the Affluent (Fourth Edition): The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eKennedy, Dan S.; Fischer, Martin J.\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eEntrepreneur Press\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9\/2\/2025\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eWant to bulletproof your business from recessions, inflation, and economic downturns? The answer is simple: appeal to the affluent!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn this 4th edition of \u003ci\u003eNo B.S. Marketing to the Affluent\u003c\/i\u003e, millionaire-maker Dan S. Kennedy teams up with “Million Dollar Waiter” Martin Fisher to unlock the profits of the economy’s most stable demographic.\u003cbr\u003e\u003cbr\u003eLearn how to:\u003cbr\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eSpeak Their Language\u003c\/b\u003e: The wealthy think and act differently than the regular consumer. Learn how to reach them by refl ecting their unique values and desires.\u003c\/li\u003e \u003cli\u003e \u003cb\u003eLeverage E-Factors\u003c\/b\u003e: Uncover the key emotional forces that make affluent customers eager to spend (and keep spending).\u003c\/li\u003e \u003cli\u003e \u003cb\u003eBuild Million-Dollar Marketing Systems\u003c\/b\u003e: Follow step-by-step instructions to create marketing strategies that generate consistent, high-value clients.\u003c\/li\u003e \u003cli\u003e \u003cb\u003eUtilize Relationship Marketing\u003c\/b\u003e: Discover the unique service, trust-building, and engagement techniques to foster long-lasting relationships.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eDon’t settle for survival. With \u003ci\u003eNo B.S. Marketing to the Affluent\u003c\/i\u003e, learn how to target the wealthy and watch your business win big.","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":48326382452991,"sku":"9781642011838","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781642011838_s600x595.jpg?v=1776957641","url":"https:\/\/massivebookshop.com\/de\/products\/9781642011838","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}