{"product_id":"9781637748800","title":"Attention Is the New Currency: The Ultimate Guide to Standing Out and Getting Paid on Social Media","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eRachel, Marissa ; Lisa, Shanna\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBenBella Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e8\/25\/2026\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eA savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eToday, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.\u003cbr\u003e \u003cbr\u003eBut how do you create a lasting platform that can thrive in a swamp of competing content?\u003cbr\u003e \u003cbr\u003eA practical guide to smart social media strategy, \u003ci\u003eAttention Is the New Currency\u003c\/i\u003e breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you:\u003cbr\u003e \u003cul\u003e \u003cli\u003eIdentify your niche and authentically connect with your audience\u003c\/li\u003e \u003cli\u003eStay on top of trends, understand your analytics, and strategically go viral\u003c\/li\u003e \u003cli\u003eGracefully navigate online hate and create a cancel-proof personal platform\u003c\/li\u003e \u003cli\u003eEstablish steady business practices for yourself and healthy, burnout-free boundaries\u003c\/li\u003e \u003cli\u003eReach out to brands, write winning pitches, and land your dream partnerships\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003eWhether you’re starting from scratch or scaling an existing platform to a larger audience, \u003ci\u003eAttention Is the New Currency\u003c\/i\u003e will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.","brand":"BenBella Books","offers":[{"title":"Default Title","offer_id":47370639212799,"sku":"9781637748800","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781637748800_s600x595.jpg?v=1781544951","url":"https:\/\/massivebookshop.com\/de\/products\/9781637748800","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}