{"product_id":"9781637748527","title":"Brand Power Built In: How Tech Products Really Win Hearts and Minds","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHe, Lifang\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMatt Holt Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e4\/14\/2026\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eIf you’ve ever tried to build, launch, or grow a tech product, you’ve probably wrestled with this question: How do we \u003c\/b\u003e\u003cb\u003e\u003ci\u003ereally\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e win customers’ hearts and minds?\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhat separates promising products from true market leaders isn’t just great technology—it’s embedding brand power into your product’s DNA from day one, \u003ci\u003enot\u003c\/i\u003e as an afterthought once the product is built.\u003cbr\u003e \u003cbr\u003eToo many founders and product managers dismiss branding as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you \u003ci\u003ebuild in brand power\u003c\/i\u003e from the start, you don’t just build better products and experiences—you create a far more valuable business. That’s the hidden opportunity most companies miss.\u003cbr\u003e \u003cbr\u003eDrawing on everything she’s learned from launching and scaling breakthrough products for Apple, Amazon, and Ring, plus hard-won lessons from leaders at Rivian, Airbnb, and other category winners, she offers a repeatable framework for building differentiation and lasting value from the earliest stages. You’ll learn how to build brand power into product development, go-to-market, and scaling strategies, and how to navigate AI’s impact on branding, customer experience, and product growth.\u003cbr\u003e \u003cbr\u003eWritten for founders, product builders, marketers, and business leaders, \u003ci\u003eBrand Power Built In\u003c\/i\u003e gives you the insider playbook to win customers’ hearts and minds from day one and across the entire product journey.","brand":"Matt Holt Books","offers":[{"title":"Default Title","offer_id":46945299464447,"sku":"9781637748527","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781637748527_s600x595.jpg?v=1774896227","url":"https:\/\/massivebookshop.com\/de\/products\/9781637748527","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}