{"product_id":"9781637745311","title":"The Real Madrid Revolution: How the World's Most Successful Club Is Changing the Game—for Their Team and for Football","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eMandis, Steven G.\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBenBella Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e11\/19\/2024\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003e\u003ci\u003eAxiom Business Book Awards Silver Winner\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\u003cb\u003e\u003ci\u003e2025 International Book Awards Finalist in Sports\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cb\u003eReal Madrid’s innovative, modern strategies may not only keep them on top—but save soccer itself.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cb\u003eFeaturing behind-the-scenes coverage and expert analysis, this book gives fans an up close and personal look at one of the world’s most legendary teams during a major crossroads for the sport.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Former Columbia Business School adjunct professor Steven G. Mandis, who analyzed Real Madrid’s path to success in \u003ci\u003eThe Real Madrid Way\u003c\/i\u003e, returns to examine how the club is coping with systemic changes in the sport of soccer and innovating the sport in the process.\u003cbr\u003e \u003cbr\u003e Founded in 1902 and granted a royal title by the king of Spain in 1920, Real Madrid \u003ci\u003eClub de Fútbol\u003c\/i\u003e went onto become the world’s most valuable sports team (by revenue), most popular sports team (by social media followers), and most successful sports team (by number of trophies).\u003cbr\u003e \u003cbr\u003e But today, this legendary, member-owned soccer team faces significant challenges, including:\u003cbr\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eSoccer losing the global entertainment battle against other sports and platforms\u003c\/li\u003e \u003cli\u003eThe proliferation of closely government-related, private equity, and multi-club ownership models—while Real Madrid are a not-for-profit club owned by 92,000 members\u003c\/li\u003e \u003cli\u003eThe financial dominance and further separation of the English Premier League, the so-called “NBA of football”\u003c\/li\u003e \u003cli\u003eThe conflicts of FIFA and UEFA being both regulators and hosts of tournaments\u003c\/li\u003e \u003cli\u003eA more congested schedule, leading to a glut of matches and more player injuries\u003c\/li\u003e \u003cli\u003ePlayers who earn more from endorsements than from playing the game\u003c\/li\u003e \u003cli\u003eAn explosion of media platforms that enable a young generation of global fans to watch and engage with sports and entertainment in new and nontraditional ways\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e With their top-tier status, not to mention the supremacy of their sport, hanging in the balance, Real Madrid’s trademark passion and values have never been more important. \u003ci\u003eThe Real Madrid Revolution \u003c\/i\u003eshowcases what it takes to stay on top when external forces are not working your favor—and how to innovate to be stronger than ever.","brand":"BenBella Books","offers":[{"title":"Default Title","offer_id":48392029077759,"sku":"9781637745311","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781637745311_s600x595.jpg?v=1776093950","url":"https:\/\/massivebookshop.com\/de\/products\/9781637745311","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}