{"product_id":"9781637636107","title":"Loop: Outlearn. Outmarket. Outgrow.","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eBodnar, Kipp; Flanagan, Kieran\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eForefront Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9\/22\/2026\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003e\u003cb\u003eThe marketing playbook that millions of companies adopted just broke — \u003ci\u003eLoop \u003c\/i\u003ereveals the AI system replacing it.\u003c\/b\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIf your marketing strategy stopped working, the problem isn't you. The problem is that AI broke the system every playbook was built on — and nobody has replaced it.\u003cbr\u003e \u003cbr\u003eUntil now.\u003cbr\u003e \u003cbr\u003eKipp Bodnar and Kieran Flanagan built the marketing framework that millions of businesses adopted. Then they watched AI dismantle the only marketing model most businesses had ever known. So they threw out their own playbook and built a new one.\u003cbr\u003e \u003cbr\u003eThey tested it on HubSpot's marketing engine first. Within a year, it was outperforming the old one they'd ripped up.\u003cbr\u003e \u003cbr\u003eIn \u003ci\u003eLoop\u003c\/i\u003e, they introduce Loop Marketing: a four-stage system (Express, Tailor, Amplify, Evolve) where the teams that win are the ones that learn and adapt fastest, not spend the most.\u003cbr\u003e \u003cbr\u003eWith Loop, you will:\u003cbr\u003e \u003cul\u003e \u003cli\u003eBuild a Taste Profile — a living model of your buyer that predicts what they’ll respond to before you spend a dollar.\u003c\/li\u003e \u003cli\u003eEscape the AI-sameness trap. Loop shows you how to build the core narratives that make you stand out and impossible to confuse with anyone else.\u003c\/li\u003e \u003cli\u003eScale creative without producing slop. A system for 10x-ing output that sounds like your brand every single time.\u003c\/li\u003e \u003cli\u003eMaster Answer Engine Optimization (AEO) — the strategy that determines whether AI recommends your brand or buries it.\u003c\/li\u003e \u003cli\u003eMeasure what your leadership actually wants to see.\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003eThis book is not about marketing theory. Loop works whether you’re a five-person startup or a five-hundred-person marketing org. Whether you’re B2B or DTC. The system scales because the principles are structural, not tactical.\u003cbr\u003e \u003cbr\u003eA year from now, you'll either have a playbook or you'll have excuses. This is the playbook.","brand":"Forefront Books","offers":[{"title":"Default Title","offer_id":48454511755519,"sku":"9781637636107","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781637636107_s600x595.jpg?v=1780074223","url":"https:\/\/massivebookshop.com\/de\/products\/9781637636107","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}