{"product_id":"9781621537151","title":"The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eBehar, Maxim\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAllworth\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e10\/15\/2019\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003e“An excellent guide.” —Paul Holmes, \u003ci\u003eThe Holmes Report\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In \u003ci\u003eThe Global PR Revolution\u003c\/i\u003e, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:\u003cbr\u003e  \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eThe New Rules of Social Media\u003c\/li\u003e\n\u003cli\u003eHow to Speak the Language of PR\u003c\/li\u003e\n\u003cli\u003eModern PR Skills and Tools\u003c\/li\u003e\n\u003cli\u003eHow to Measure Impact\u003c\/li\u003e\n\u003cli\u003eThe Effect of Total Transparency on Businesses\u003c\/li\u003e\n\u003cli\u003eInternational Perspectives on the Media\u003c\/li\u003e\n\u003cli\u003eThe Future of the Industry\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.","brand":"Allworth","offers":[{"title":"Default Title","offer_id":44641574912255,"sku":"9781621537151","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781621537151_s600x595.jpg?v=1781545341","url":"https:\/\/massivebookshop.com\/de\/products\/9781621537151","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}