{"product_id":"9781591848240","title":"We Are All Weird: The Rise of Tribes and the End of Normal","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eGodin, Seth\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePortfolio\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9\/15\/2015\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003eWorld of Warcrafters, LARPers, Settlers of Catan? \u003cb\u003eWeird. \u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eBeliebers, Swifties, Directioners? \u003cb\u003eWeirder. \u003cbr\u003e\u003cbr\u003e\u003c\/b\u003ePaleos, vegans, carb loaders, ovolactovegetarians? \u003cb\u003ePretty weird. \u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eMets fans, Yankees fans, Bears fans? \u003cb\u003eDefinitely weird. \u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eFace it. \u003cb\u003eWe’re all weird. \u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eSo why are companies still trying to build products for the masses? \u003cbr\u003e\u003cbr\u003eWhy are we still acting like the masses even exist? \u003cbr\u003e\u003cbr\u003e\u003cb\u003eWeird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.\u003cbr\u003e\u003c\/b\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":43381606646015,"sku":"9781591848240","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781591848240_s600x595.jpg?v=1775586282","url":"https:\/\/massivebookshop.com\/de\/products\/9781591848240","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}