{"product_id":"9780812968989","title":"Write to the Top: Writing for Corporate Success","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eDumaine, Deborah\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRandom House Trade Paperbacks\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e7\/20\/2004\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003eThe Write to the Top process helps you write clear, reader-centered documents that drive action and get results.\u003cbr\u003e \u003cb\u003e\u003cbr\u003eProductivity\u003c\/b\u003e—it’s vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The results: information overload, sluggish operations, delayed decisions, and plummeting morale.\u003cbr\u003e\u003cbr\u003e \u003cb\u003eQuality\u003c\/b\u003e—when you receive a business document, e-mail, letter, report, or proposal, do you immediately know what it’s about? Do you know what you’re supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process.\u003cbr\u003e\u003cbr\u003e Put The Six Steps to Reader-Centered Writing\u003ci\u003e®\u003c\/i\u003e to work to help you\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e   • sell your ideas or services more      effectively \u003cbr\u003e   • write up to twice as fast      and save time for your busy readers, too \u003cbr\u003e   • break through writer’s block \u003cbr\u003e   • target your readers’ needs \u003cbr\u003e   • demonstrate your leadership in      writing \u003cbr\u003e   • design documents for visual impact      and easier navigation \u003cbr\u003e   • improve your ability to think      strategically, propose solutions, and speed up decision making","brand":"Random House Trade Paperbacks","offers":[{"title":"Default Title","offer_id":43383097557247,"sku":"9780812968989","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780812968989_s600x595.jpg?v=1782316983","url":"https:\/\/massivebookshop.com\/de\/products\/9780812968989","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}