{"product_id":"9780735205253","title":"How to Say it: Creating Complete Customer Satisfaction: Winning Words, Phrases, and Strategies to Build Lasting Relationships in Sales and Service","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eGriffin, Jack\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePrentice Hall Press\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e3\/5\/2013\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e A guide to effectively communicating with customers to create lasting—and repeat—business relationships. \u003cbr\u003e\u003cbr\u003eThis book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples. \u003cp\u003e\u003cbr\u003eUnlike the vast majority of books that deal with customer communication, \u003ci\u003eHow to Say It®: Creating Complete Customer Satisfaction\u003c\/i\u003e does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e    \u003cli\u003eSpeak the language of Yes by asking the right questions\u003c\/li\u003e    \u003cli\u003eGet referrals through established customers\u003c\/li\u003e    \u003cli\u003eOffer value through solutions, satisfaction, and trust\u003c\/li\u003e    \u003cli\u003eAnticipate and preempt objections\u003c\/li\u003e    \u003cli\u003eOwn a problem by owning the solution\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Prentice Hall Press","offers":[{"title":"Default Title","offer_id":45571222634751,"sku":"9780735205253","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780735205253_s600x595.jpg?v=1777307887","url":"https:\/\/massivebookshop.com\/de\/products\/9780735205253","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}