{"product_id":"9780684870564","title":"Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children \"Believe They  Are  What They  Own.\" (USA Today)","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eSchor, Juliet B.\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eScribner\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e10\/18\/2005\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eFrom the bestselling author of \u003ci\u003eThe Overworked American\u003c\/i\u003e, an illuminating and well-researched account on the consequences of turning younger and younger children into consumers.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMarketing targeted at kids is virtually everywhere—in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe Overworked American,\u003c\/i\u003e examines how marketing efforts of vast size, scope, and effectiveness have created \"commercialized children.\" Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. She argues that the emotional and social well-being of our children is at stake.\u003cbr\u003e \u003cbr\u003eLike Barbara Ehrenreich's \u003ci\u003eNickel and Dimed\u003c\/i\u003e, Mary Pipher's \u003ci\u003eReviving Ophelia\u003c\/i\u003e, and Malcolm Gladwell's \u003ci\u003eThe Tipping Point\u003c\/i\u003e,\u003ci\u003e Born to Buy\u003c\/i\u003e is a major contribution to our understanding of a contemporary trend and its effects on the culture.","brand":"Scribner","offers":[{"title":"Default Title","offer_id":43404817236223,"sku":"9780684870564","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/Jacket_b5fd95cc-7c24-4512-a431-99e630358836.jpg?v=1767714918","url":"https:\/\/massivebookshop.com\/de\/products\/9780684870564","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}