{"product_id":"9780684856360","title":"Permission Marketing: Turning Strangers Into Friends And Friends Into Customers","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eGodin, Seth\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSimon \u0026amp; Schuster\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e05\/06\/1999\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eThe man \u003ci\u003eBusiness Week\u003c\/i\u003e calls \"the ultimate entrepreneur for the Information Age\" explains \"Permission Marketing\"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.\u003cbr\u003e \u003cbr\u003e Instead of annoying potential customers by interrupting their most coveted commodity—time—\u003ci\u003ePermission Marketing\u003c\/i\u003e offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product,\u003ci\u003e Permission Marketing\u003c\/i\u003e enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":43405112443135,"sku":"9780684856360","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/Jacket_9f0b2e16-3978-4b41-ab60-65c5defd5ae1.jpg?v=1717365573","url":"https:\/\/massivebookshop.com\/de\/products\/9780684856360","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}