{"product_id":"9780684851952","title":"Straight from the CEO: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eDauphinais, G. William; Price, Colin\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSimon \u0026amp; Schuster\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e9\/21\/1999\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ci\u003eStraight from the CEO\u003c\/i\u003e reveals the practical, far-reaching insights of the world's top CEOs, including: \u003cbr\u003e \u003cb\u003eRoyal Dutch\/Shell's\u003c\/b\u003e Cor Herkströter, mastermind of the most ambitious makeover among the world's energy behemoths;\u003cbr\u003e \u003cb\u003eBritish Airways'\u003c\/b\u003e Sir Colin Marshall, the market genius who powered the carrier's celebrated turnaround;\u003cbr\u003e \u003cb\u003eChase Manhattan's\u003c\/b\u003e Walter Shipley, architect of one of the largest mergers ever to take place in the financial sector;\u003cbr\u003e \u003cb\u003eMonsanto's\u003c\/b\u003e Robert B. Shapiro, who has raised the hurdle bar on growth and profitability goals, although the company is at the peak of its form;\u003cbr\u003e \u003cb\u003eBritish Aerospace's\u003c\/b\u003e Sir Richard Evans, developer of one of Britain's biggest and boldest corporate-change management programs;\u003cbr\u003e \u003cb\u003eCompaq Computer's\u003c\/b\u003e Eckhard Pfeiffer, who has transformed himself from a successful turnaround artist into a hard-driving champion of continuous corporate renewal. \u003cbr\u003e \u003ci\u003eStraight from the CEO\u003c\/i\u003e is a major event, providing the rare opportunity to hear directly from the world's greatest business leaders. No ivory-tower theorizing, no speeches, no \"consultant speak,\" these are the practical insights of leaders who every day must find ways to test and validate new ideas, implement change to improve the bottom line, and ultimately focus on the core ideas that will truly reshape their corporations. \u003ci\u003eStraight from the CEO\u003c\/i\u003e is an invaluable tool for managers at every level.","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":43405127647487,"sku":"9780684851952","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/Jacket_5362629c-fab2-4329-8d01-c00baeb1745f.jpg?v=1774451060","url":"https:\/\/massivebookshop.com\/de\/products\/9780684851952","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}