{"product_id":"9780618785919","title":"Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eLevinson, Jay Conrad\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHarper Business\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e5\/22\/2007\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cb\u003eNATIONAL BESTSELLER\u003cbr\u003e\u003cbr\u003eThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eJay Levinson's\u003ci\u003e Guerrilla Marketing\u003c\/i\u003e revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective low-cost marketing ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of unconventional marketing weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. \u003ci\u003eGuerrilla Marketing \u003c\/i\u003eis the entrepreneur’s marketing bible for small business marketing—and the book every small-business owner should have on his or her shelf.\u003c\/p\u003e\u003cp\u003eThis fourth edition provides a complete arsenal for today’s entrepreneur:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eA Winning Marketing Plan:\u003c\/b\u003e Learn how to build a powerful, focused strategy from the ground up, moving beyond guesswork to achieve your goals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e200 Marketing Weapons:\u003c\/b\u003e Discover an arsenal of high-impact, low-cost tactics—from traditional media to the latest in podcasting and automated marketing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eInternet Marketing Strategies:\u003c\/b\u003e Master when and how to leverage the power of the internet to find new clients and drive profits in the digital age.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCustomer Follow-Up Mastery:\u003c\/b\u003e Implement proven programs for cultivating the repeat and referral business that forms the bedrock of long-term success.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":47193275072767,"sku":"9780618785919","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780618785919_s600x595.jpg?v=1780335117","url":"https:\/\/massivebookshop.com\/de\/products\/9780618785919","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}