{"product_id":"9780451228062","title":"Taking on the System: Rules for Change in a Digital Era","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eZuniga, Markos Moulitsas\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCelebra\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e8\/4\/2009\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eIn this “primer for activists in the digital age”* the founder of DailyKos.com establishes the new rules of today's political battleground to empower everyday people to take action and effect positive change.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eThe walls between the people and the power are being torn down thanks to our ever-evolving, social media loving, tech-savvy culture. By understanding the new dynamics and rules of power in the digital era, you too can change the world.\u003cbr\u003e\u003cbr\u003e Founder of one of the nation's most influential political blogs, Markos Moulitsas Zúniga has drawn up his revolutionary strategies such as:\u003cbr\u003e\u003cbr\u003e • Reinvent the street protest\u003cbr\u003e• Feed the backlash\u003cbr\u003e• Demolish your opponents with ridicule\u003cbr\u003e• Identify heroes and villains\u003cbr\u003e\u003cbr\u003e Written for both the general public and the grassroots activist, \u003ci\u003eTaking on the System\u003c\/i\u003e is a timely reminder of the potential power and influence of everyday people.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e“The most coherent guide to political organizing—on or off the Internet—penned in a generation.”—Al Giordano\u003c\/b\u003e","brand":"Celebra","offers":[{"title":"Default Title","offer_id":45571312189695,"sku":"9780451228062","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780451228062_s600x595.jpg?v=1777307598","url":"https:\/\/massivebookshop.com\/de\/products\/9780451228062","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}