{"product_id":"9780399534317","title":"Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eDeval, Jacqueline\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eTarcher\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e7\/1\/2008\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eFor first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThis indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:\u003cul\u003e\n\u003cli\u003eEffective networking\u003c\/li\u003e\n\u003cli\u003eDefining a target readership\u003c\/li\u003e\n\u003cli\u003eCreating pitches for talk shows\u003c\/li\u003e\n\u003cli\u003eGetting media coverage\u003c\/li\u003e\n\u003cli\u003eUtilizing the Internet and other outlets\u003c\/li\u003e\n\u003cli\u003ePreparing for interviews and tours\u003c\/li\u003e\n\u003cli\u003eHiring an independent publicist\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003eWith totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e ","brand":"Tarcher","offers":[{"title":"Default Title","offer_id":43406740455679,"sku":"9780399534317","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780399534317_s600x595.jpg?v=1777307230","url":"https:\/\/massivebookshop.com\/de\/products\/9780399534317","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}