{"product_id":"9780385528757","title":"Switch: How to Change Things When Change Is Hard","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHeath, Chip; Heath, Dan\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCrown Currency\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2\/16\/2010\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003e#1 \u003ci\u003eNEW YORK TIMES\u003c\/i\u003e BESTSELLER • ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of \u003ci\u003eMade to Stick \u003c\/i\u003eand \u003ci\u003eDecisive\u003c\/i\u003e—hailed as “witty and instructive” (\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e), “packed with examples and hands-on tools that will get you moving right away” (\u003ci\u003eBusinessWeek\u003c\/i\u003e)\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e \u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eSwitch\u003c\/i\u003e, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:\u003cbr\u003e\u003cbr\u003e• the lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients\u003cbr\u003e• the home-organizing guru who developed a simple technique for overcoming the dread of housekeeping \u003cbr\u003e• the manager who transformed a lackadaisical customer-support team into service zealots by \u003ci\u003eremoving\u003c\/i\u003e a standard tool of customer service \u003cbr\u003e\u003cbr\u003eIn a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. \u003ci\u003eSwitch \u003c\/i\u003eshows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you.","brand":"Crown Currency","offers":[{"title":"Default Title","offer_id":44209909367039,"sku":"9780385528757","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780385528757_s600x595.jpg?v=1777307415","url":"https:\/\/massivebookshop.com\/de\/products\/9780385528757","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}