{"product_id":"9780385512077","title":"The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eKelley, Tom; Littman, Jonathan\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCrown Currency\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e10\/18\/2005\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eThe author of the bestselling \u003ci\u003eThe Art of Innovation \u003c\/i\u003ereveals  the strategies IDEO, the world-famous design firm, uses to foster  innovative thinking throughout an organization and overcome the  naysayers who stifle creativity. \u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eThe role of the devil's  advocate is nearly universal in business today. It allows individuals to  step outside themselves and raise questions and concerns that  effectively kill new projects and ideas, while claiming no personal  responsibility. Nothing is more potent in stifling innovation. \u003cbr\u003e\u003cbr\u003eOver the years, IDEO has developed ten roles people can  play in an organization to foster innovation and new ideas while  offering an effective counter to naysayers. Among these approaches are  the A\u003ci\u003enthropologist—\u003c\/i\u003ethe person who goes into the field to see how customers use and respond to products, to come up with new innovations; the\u003ci\u003e Cross-pollinator\u003c\/i\u003e who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the\u003ci\u003e Hurdler\u003c\/i\u003e, who instantly looks for ways to overcome the limits and challenges to any situation. \u003cbr\u003e\u003cbr\u003eFilled  with engaging stories of how Kraft, Procter and Gamble, Safeway and the  Mayo Clinic have incorporated IDEO's thinking to transform the customer  experience, \u003ci\u003eThe Ten Faces of Innovation\u003c\/i\u003e is an extraordinary guide to  nurturing and sustaining a culture of continuous innovation and renewal.","brand":"Crown Currency","offers":[{"title":"Default Title","offer_id":44214426075391,"sku":"9780385512077","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780385512077_s600x595.jpg?v=1782315723","url":"https:\/\/massivebookshop.com\/de\/products\/9780385512077","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}