{"product_id":"9780385479509","title":"Co-Opetition","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eBrandenburger, Adam M.; Nalebuff, Barry J.\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCrown Currency\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e12\/29\/1997\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003eNow available in paperback, with an all new Reader's guide, \u003ci\u003eThe New York Times\u003c\/i\u003e and \u003ci\u003eBusiness Week\u003c\/i\u003e bestseller \u003ci\u003eCo-opetition\u003c\/i\u003e revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, \u003ci\u003eCo-opetition\u003c\/i\u003e is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. \u003ci\u003eCo-opetition\u003c\/i\u003e is a pioneering, high profit means of leveraging business relationships.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIntel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.","brand":"Crown Currency","offers":[{"title":"Default Title","offer_id":44214542270719,"sku":"9780385479509","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780385479509_s600x595.jpg?v=1775588624","url":"https:\/\/massivebookshop.com\/de\/products\/9780385479509","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}