{"product_id":"9780066620367","title":"Giants of Enterprise: Seven Business Innovators and the Empires They Built","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eTedlow, Richard S.\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHarper Business\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e7\/1\/2003\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003eSeven business innovators and the empires they built.\u003c\/p\u003e\u003cp\u003e The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. \u003c\/p\u003e\u003cp\u003e With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: \u003c\/p\u003e\u003cp\u003e . George Eastman and his invention of the Kodak camera;\u003c\/p\u003e\u003cp\u003e . Thomas Watson of IBM;\u003c\/p\u003e\u003cp\u003e . Henry Ford and his automobile;\u003c\/p\u003e\u003cp\u003e . Charles Revson and his use of television advertising to drive massive sales for Revlon;\u003c\/p\u003e\u003cp\u003e . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;\u003c\/p\u003e\u003cp\u003e . Andrew Carnegie and his steel empire;\u003c\/p\u003e\u003cp\u003e . Sam Walton and his unprecedented retail machine, Wal-Mart.\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":46803148570879,"sku":"9780066620367","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9780066620367_s600x595.jpg?v=1781973018","url":"https:\/\/massivebookshop.com\/de\/products\/9780066620367","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}