Thanks to your enthusiasm and feedback, we've been able to get a feel for how this business works and make some needed changes, which we think will be to the benefit of all. One major change we've made this past week is to our shipping policy.
Shipping (for us) and ordering (for you) were a bit too complex when we started. We have three different delivery scenarios: FREE local delivery, domestic shipping, and shipping direct from the distributor. That gets complicated pretty quickly when, for example, a local customer orders one book we have in stock, another shipping direct from the distributor, and wants to request free local delivery at checkout. At first we couldn't make that work!
Well, we think we've figured this out. Now, local customers can select FREE local delivery even on books ordered through the Book Hook-Up. Domestic economy or expedited shipping are still options as well, and you'll pay a single shipping charge, no matter who ships the books (us or a distributor). We've also lowered our domestic economy shipping charge. The base charge for a single book weighing under 1lb. is now $1.70.
We think we got the math right; though it does seem a little foolhardy to lower prices to offer more services! We are, you'll gather, a foolhardy lot.
And there's more: we've lowered our prices on many new books as well, so that now we make between $1-2 on each sale, no matter what the book costs or how much we paid for it. We've tested many scenarios and we think this works. No matter what book you order or how we get it to you, we will reliably make between $1-2.
This is not the way most booksellers operate, but as we said, we're foolhardy. We also like the egalitarianism of it. Expensive book? Cheap book? It doesn't matter. To us, every book has more or less the same value. They are all cool books!